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Moroccanoil Purple Treatment Review: A Blonde’s Game-Changer

As a blonde, I’m constantly searching for hair product that can keep my color and not strip me dry, so I believe I’ve discovered a must-have addition to my arsenal — Moroccanoil Purple Treatment. If you prefer to have your hair look freshly from the salon between appointments, you’ll want to keep reading.

What Is Moroccanoil Purple Treatment ?

This revolutionary product is a fresh take on the cult-favorite Moroccanoil Treatment — now infused with purple pigments that tone grey, highlighted, or blonde hair, which correct brassy, yellow, and orange tones. It’s ideal for those who want their blonde to be clean, light, and cool-toned without compromising moisture.

Key Benefits:

  • Lightweight, non-crushing formula that won’t weigh hair down
  • Eliminates brassiness and warm tones
  • Makes hair appear freshly toned and salon-perfect
  • Smooths, detangles, and lightens
  • Reduces blow-drying time
  • Protects against heat styling damage

Moroccan Argan oil from Morocco and linseed extract are added to it

This is not a purple toner product – it’s a multi-tasking secret hair oil that delivers serious care and radiance.

My Experience with Moroccanoil Purple Treatment

I first got a live demo on dry hair at London’s Selfridges, and I was amazed. I’ve since used it at home a few times, on damp hair after washing, and I’m completely smitten with the result.

It’s got a light, silky texture and a little goes a long way — the couple of pumps work fine. The oil itself is a deep purple colour but won’t stain skin, and it flows into hair perfectly, leaving hair moisturized but not greasy. If you have thinning hair or oily hair with dry scalp, this non-greasy formula does double duty balancing both.

I apply it as the first thing after shampooing, working it through the lengths and ends, and brushing it through afterwards before styling. It gives a noticeable shine and softness without residue. It also has that characteristic argan oil smell — deep, warm, nutty — that lingers very slightly throughout the day.

What Sets It Apart?

I have tried several of these toning products over the years, but most of them left my hair dry or rather rough. Moroccanoil Purple Treatment is the exception — it tones but also deeply conditions. Due to the combination of argan oil for hair and linseed extract that is rich in fatty acids, it leaves hair soft, elastic, and shiny.

For all of you inquiring argan oil vs jojoba oil, I like that argan oil organic products like this one deliver enhanced shine and manageability, especially for hair that’s chemically treated

It’s also a plus that the oil is contained within a stylish but functional oil bottle for hair to applicate — easy to pump, spill-proof, and take-on-the-go friendly.

How to Use Moroccanoil Purple Treatment oil ?

When to Use: 2-3 times per week or as needed

How to Use: Use a small amount on damp or dry hair. Brush it through evenly.

Pro Tip: For an extra toning boost, use it with the Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner. Alternatively, use it before heat styling, but for ultimate heat protection, layer it over a thermal-specific protector.

If you’re a fan of argan oil healing shine hair treatment, this purple version brings all the same benefits — plus powerful brass-fighting pigments. It’s also suitable as a hair oil for men, especially those with highlighted or grey strands looking to tone while conditioning.

Final Verdict

Whether you’re attempting to maintain icy blonde color or simply want a pick-me-up with brightness without harming your hair, the Moroccanoil Purple Treatment is an excellent investment. It smells amazing, feels like liquid luxury, and makes your hair look and feel better than you ever could have imagined. I’d totally recommend this to anyone who loves hair oil natural hair treatments that actually do their job.

Need to load up? Argan oil is available even in bulk or combos with the whole Moroccanoil Blonde Perfecting line — ideal if you’re beginning a full toning routine. You can even include a few drops in a homemade argan oil hair mask for an additional boost of moisturizing!